Custom Labels vs Fully Printed Packaging: Which Is Better?
Businesses often assume that fully printed packaging is always better.
It isn't.
For some products, a beautifully designed label on a stock package is the smartest choice.
For others, fully printed packaging can create a stronger retail presence.
When Labels Make Sense
Labels are particularly useful when you:
- Need smaller quantities
- Have several flavours or variations
- Change products frequently
- Are testing a new design
- Want to keep packaging inventory low
- Need a faster way to update branding
For example, one plain pouch can potentially be used for several products by simply changing the label.
Advantages of Fully Printed Packaging
Fully printed packaging can provide:
- A more integrated appearance
- Larger branding areas
- More design possibilities
- Potentially lower unit costs at volume
- Stronger shelf presence
It is often ideal for mature products with stable artwork and predictable sales.
Think About Inventory
If you produce six flavours with different printed pouches, you need inventory for six separate packaging designs.
With labels, the underlying pouch may remain the same.
This can dramatically simplify inventory.
Think About Appearance
There is no question that well-produced fully printed packaging can look excellent.
However, a professionally designed label applied neatly to high-quality stock packaging can also look very premium.
Which Is Right for You?
For small or changing product lines, labels are often the practical winner.
For larger volumes and established products, direct printing becomes more attractive.
Greenii can help you compare both options.
CTA:
Not sure whether to use labels or custom printing? Send us your packaging requirements and quantities and we'll help you compare the options.